Velammal Educational Trust
Influencer Marketing, Brand Awareness, TVC
2019
Objective
To increase brand identity and more admission bookings of all Velammal Schools across Tamilnadu
Campaigns
Campaigns with famous celebrities like
Cricketers Shane Watson
Cricketer Dwyane Bravo
Super 30 fame Anand
"Padman" Arunachalam Muruganantham
Television Commercial with Cricketer Dwyane Bravo was collaborated
Press Coverage for the events across TN
In Collaboration with Niram Global Brand Management
Platforms : Event, Media Publications (Press)
Insights
5 - 17
Demographics Age
12
Social Media Engagement Percentage
20
Brand Awareness Percentage
45
USP Percentage
30
Brand Credibility Percentage
Pictures from the Campaign
Client did their own Social Media uploads & Marketing
Results
Improved admissions rate by 35%
Increased Velammal's website traffic by 40%
Boosted credibility by 30%
Achieved increase of 10% in admissions of Sports interested students
TVC featuring Dwayne Bravo
Velammal offers a Sports Scholarship in collaboration with Jet Pictures